On Monday, September 30, Johnson Insurance introduced a five-year sponsorship with the Janeway Children’s Hospital Foundation in St. John’s. The relationship will see Johnson as the presenting sponsor of Jamarama, one of the Janeway hospital’s most important – and entertaining – fundraising events. The announcement kicked off Jamarama 2013 which takes place on Friday, October 25.
“The Janeway is a very special place in Newfoundland and Labrador,” said Brian King, Vice President of Marketing, Johnson Insurance. “They have been providing the best of medical care for children in the region for more than 40 years. As presenting sponsor, we’re proud to continue to do our part to support children’s health care and this wonderful hospital.”
The concept behind Jamarama is simple. Wear PJ’s, Raise Money, Help Kids. This unique fundraising event encourages the community to wear pajamas in support of sick kids at the Janeway.
“We’re turning pajamas into a symbol of support, strength and courage,” said Lynn Sparkes, Executive Director of the Janeway Foundation. “It is our way of saying to the children of our province....we are on your side. By wearing their PJs, our community is joining us in showing their support for all our kids.”
“The launch of Jamarama and our new relationship is generating quite a buzz at Johnson,” said John Thompson, Senior Vice President of Growth Initiatives, who was a former board member of the Janeway Foundation. “The Janeway is an important part of the Atlantic community and we have a long history of community support, therefore we knew this sponsorship opportunity would be a tremendous fit for us.”
As part of the sponsorship, Johnson is co-hosting the ‘IceCaps Jamarama Party’ at the St. John’s IceCaps hockey game on Friday, October 18. The IceCaps Jamarama Party will allow fans to show their support for kids at the Janeway while increasing awareness about the October 25 event. Johnson has been a proud supporter of the St. John’s IceCaps hockey team since 2011.
The Jamarama sponsorship will help the Janeway to continue providing the children of Newfoundland and Labrador with state-of-the-art medical equipment, educational health programs and vital medical research, when they need it most.