Johnson Inc and CWF Teaming up to Help Species at Risk with a Matching Gift Campaign


The Canadian Wildlife Federation and Johnson Inc., one of Canada’s leading providers of insurance products and plan benefits, are proud to announce a matching gift campaign to protect Canada’s wildlife and wild habitats.  Starting March 4, 2013, Johnson has pledged to TRIPLE member donations up to $100,000 this year. The funds raised through this campaign will support CWF’s work to conserve Canada’s rich natural legacy and will fund important research and public outreach aimed at protecting Canada’s at-risk species and habitats.

“This amazing support from Johnson will have a transformative impact on our work,” said Wade Luzny, CEO and Executive Vice President of the Canadian Wildlife Federation.  “With Johnson’s commitment today, our ability to inspire our supporters to protect Canada’s most precious resources will be significantly increased.  We are immensely grateful for their support.”

For more than 125 years, Johnson has provided quality home and auto insurance and plan benefits to Canadians.  Johnson started as a family-owned business in Newfoundland and attributes their success to their focus on service and benefits, and dedication to putting their people and customers first.

“At Johnson we’re committed to doing the right thing for our customers and for the environment, and we are proud to support the important work done by CWF with this matching gift campaign,” said Renée Dyer, Vice President Consulting and Plan Benefits, Johnson.

The support received from Johnson and CWF members will go towards engaging Canadians in conservation, and create leading scientific research into at-risk species and their habitats. 

“More than 600 species in Canada are at-risk, including the Woodland Caribou, the Beluga Whale, and the Piping Plover,” said Luzny.  “The matching gift from Johnson will ensure that we continue our efforts to help at-risk species, and to find balanced, collaborative solutions to the challenges all wildlife face.”

About Johnson Inc
Johnson Inc. is a national provider of insurance and benefits with more than 70 locations and over 1500 employees across Canada.  Johnson is part of the global RSA group.

About the Canadian Wildlife Federation:
The Canadian Wildlife Federation is a national not-for-profit charitable organization dedicated to ensuring an appreciation of our natural world and a lasting legacy of healthy wildlife and habitat. By spreading knowledge of human impacts on the environment, developing and delivering educational programs, sponsoring research, promoting the sustainable use of natural resources, recommending policy changes and co-operating with like-minded partners, CWF encourages a future in which Canadians can live in harmony with nature. For more information, visit


Mark King, Senior External Communications Consultant , (709)739-1207,


Pam Logan, Canadian Wildlife Federation, (613) 599-9594,

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